Privacy Policy

Last Updated on 1 August 2024

Definition

“LERNA” means LERNA PVT LTD, along with its subsidiaries, affiliates, directors, officers, employees, and agents. In this privacy notice, “LERNA” is the entity responsible for the collection, processing, and management of personal data, as outlined herein.

Introduction

At LERNA, we are committed to safeguarding your privacy and ensuring that your personal information is handled with the utmost care. As a provider of websites, eCommerce platforms, marketplace platforms, software, apps, hosting, marketing, advertising, auto car washing, car vacuuming, car polishing, digital lockers, and vending machine services, as well as any third-party products and services sold directly by manufacturers, distributors, or sellers, or represented by LERNA (collectively referred to as "Services and Offerings"), we understand the importance of protecting the data you entrust to us.

This Privacy Statement outlines our commitment to your privacy and provides an overview of how we collect, use, and protect your information across our Services and Offerings. Whether you’re using our web development and hosting services, engaging with our software and app, utilizing our eCommerce and marketplace platforms, interacting with our marketing and advertising solutions, using our auto car washing, car vacuuming, car polishing, digital lockers, and vending machine services, or purchasing any third-party products and services sold directly by manufacturers, distributors, or sellers, or represented by LERNA, we are committed to being transparent about our data practices.

We collect data to enhance your experience, improve our Services and Offerings, and provide you with relevant content and advertisements. Our goal is to ensure that your information is handled securely and in accordance with applicable privacy laws.

Data We Collect, How We Collect It, and How We Use It

1. Data We Collect

To provide and enhance our Services and Offerings effectively, we collect various types of data. Here’s an overview of the information we gather:

• Personal Information: This includes data you provide directly, such as your name, email address, phone number, and other contact details. This information is essential for account creation, communication, and customer support.
• Usage Data: Information about how you interact with our Services and Offerings. This includes details such as IP addresses, browser types, pages visited, time spent on our Services and Offerings, and the features you use. Usage data helps us understand user behavior and improve our Services and Offerings.
• Transaction Data: Data related to any transactions or purchases you make through our Services and Offerings. This includes billing information, purchase history, and payment details. Transaction data is crucial for processing orders and providing customer support.
• Device Information: Information about the devices you use to access our Services and Offerings. This includes device type, operating system, unique device identifiers, and network information. Device data helps us optimize our Services and Offerings for different platforms and ensure compatibility.
• Marketing Data: Information about your interactions with our marketing and advertising content. This includes data on your preferences, engagement with ads, and responses to promotional campaigns. Marketing data enables us to deliver targeted content and measure the effectiveness of our marketing efforts.
• Log Data: Information automatically collected from your interactions with our Services and Offerings, including server logs and error reports. This data helps us monitor system performance, diagnose issues, and ensure the reliability of our Services and Offerings.

By collecting this data, we aim to provide you with a better user experience, improve our Services and Offerings, and ensure the security and functionality of our platforms.

2. How We Collect It

We gather data through various methods to provide and enhance our Services and Offerings effectively. Here’s how we collect your information:

• Directly from You: When you interact with our Services and Offerings, you may provide us with personal information directly. This includes details you submit through registration forms, contact forms, surveys, or during customer support interactions.
• Automatically through Technology: We use automated technologies such as cookies, web beacons, and tracking pixels to collect data about your interactions with our Services and Offerings. These technologies help us understand your behavior, preferences, and usage patterns, enabling us to enhance your experience.
• From Third-Party Sources: We may obtain information from third-party sources, including our partners, advertisers, and service providers. This can include data about your interactions with other websites or services that integrate with our platforms or data from social media interactions.
• Via Analytics Tools: We utilize analytics tools and platforms to collect and analyze data related to your use of our Services and Offerings. This data helps us monitor performance, identify trends, and make informed decisions to improve our Services and Offerings.
• Through Device and Log Information: As you use our Services and Offerings, we automatically collect information about the devices you use, such as device type, operating system, and unique identifiers. Additionally, we may collect log data, including IP addresses, access times, and other technical details related to your interactions with our Services and Offerings.

These methods allow us to gather comprehensive data to deliver a more personalized and effective experience while ensuring the quality and security of our Services and Offerings.

3. How We Use It

We use the collected data to:

• Provide and Improve Services: To deliver, maintain, and enhance our Services and Offerings.
• Personalize Your Experience: To tailor content, recommendations, and advertisements to your preferences and behavior.
• Communicate with You: To send updates, respond to inquiries, and provide customer support and information about our Services and Offerings.
• Analyze and Optimize: To understand usage patterns, improve service performance, and make data-driven decisions.
• Ensure Security and Compliance: To protect against fraud, enforce our policies, and comply with legal obligations.

Do Not Sell or Share

At LERNA, we are committed to respecting your privacy and protecting your personal information. We do not sell or share your data with third parties for their own marketing purposes.

1. No Sale of Personal Information

We do not sell your personal information to any third parties. Your data is used solely to provide, improve, and personalize our Services and Offerings.

2. Limited Sharing of Information

We may share your data with trusted partners and service providers who assist us in delivering our Services and Offerings, such as payment processors, hosting providers, and analytics companies. This sharing is done under strict contractual agreements that ensure these parties use your data only for the purposes for which it was provided and in compliance with applicable privacy laws.

3. Transparency and Control

We are transparent about how we use and share your data. If you have any concerns about how your data is handled or if you wish to exercise your rights regarding your personal information, please reach out to us through our contact form. We are committed to addressing your concerns and ensuring your privacy preferences are respected.

By choosing our Services and Offerings, you can trust that we prioritize your privacy and are dedicated to maintaining the confidentiality and security of your personal information.

How We Use Cookies, Pixels, and Other Technologies

To enhance your experience and provide you with tailored Services and Offerings, LERNA employs cookies, pixels, and similar technologies. Here’s an overview of how we use these tools:

1. Cookies

Cookies are small text files placed on your device when you visit our websites or use our apps. They help us remember your preferences, track your activity, and understand how you interact with our Services and Offerings. We use cookies to:

• Improve User Experience: Cookies help us remember your login details, language preferences, and other settings to make your interactions with our Services and Offerings more convenient.
• Analyze Usage: We use cookies to gather information about how users navigate our sites, which helps us identify popular features, diagnose issues, and enhance overall performance.
• Personalize Content: Cookies allow us to tailor content and recommendations based on your previous interactions and preferences.

2. Pixels

Pixels, also known as tracking pixels or web beacons, are tiny images embedded in our web pages or emails. They help us:

• Track Engagement: Pixels enable us to monitor how users interact with our content and measure the effectiveness of our marketing campaigns.
• Measure Conversions: We use pixels to track actions such as form submissions or purchases, which helps us understand the success of our advertising efforts and improve targeting.

3. Other Technologies

In addition to cookies and pixels, we may use other technologies such as:

• Local Storage: Used to store information locally on your device to improve functionality and performance.
• Session Storage: Temporary storage that helps us maintain your session and preferences during a single visit.
• Device Fingerprinting: Collects information about your device’s characteristics to identify and analyze usage patterns.

4. Managing Your Preferences

You can control and manage cookies through your browser settings. Most browsers allow you to block or delete cookies, but this may affect the functionality of our Services and Offerings. For more information on managing cookies, refer to your browser’s help documentation.

If you have any questions about our use of cookies, pixels, or other technologies, please reach out to us through our contact form.

How We Disclose Your Data

At LERNA, we take your privacy seriously and only disclose your data under specific circumstances. Here’s how and when we may share or disclose your information:

1. Service Providers and Partners

We may disclose your data to trusted third-party service providers and partners who assist us in delivering our Services and Offerings. These parties include:

• Payment Processors: To handle transactions and billing.
• Hosting Providers: To maintain and support our websites and apps.
• Analytics Providers: To analyze usage data and improve our Services and Offerings.
• Marketing Partners: To deliver targeted content and advertisements.

These disclosures are governed by strict contractual agreements to ensure that your data is used only for the purposes for which it was shared and is protected in accordance with applicable privacy laws.

2. Legal Requirements and Compliance

We may disclose your data to comply with legal obligations, such as:

• Regulatory Compliance: To adhere to laws, regulations, and legal processes.
• Legal Requests: In response to lawful requests or subpoenas from authorities.
• Enforcement: To enforce our terms of service, protect our rights, and defend against legal claims.

3. Business Transfers

In the event of a business transaction such as a merger, acquisition, or sale of assets, we may disclose your data to the acquiring entity as part of the transaction. We will ensure that any new entity respects your privacy and data protection rights.

4. With Your Consent

We may disclose your data to other parties if you provide explicit consent for us to do so. This may include sharing information with partners or other organizations as you direct.

5. Aggregated or De-identified Data

We may share aggregated or de-identified data that does not personally identify you. This data helps us analyze trends, improve our Services and Offerings, and share insights with partners or the public without revealing your individual identity.

6. Data Security and Protection

We are committed to protecting your data and ensure that any disclosures are handled securely and in compliance with applicable privacy laws. If you have any questions or concerns about how your data is disclosed, please reach out to us through our contact form.

How Long We Keep Your Data

At LERNA, we are committed to managing your data responsibly and retaining it only for as long as necessary. Here’s an overview of our data retention practices:

1. Service Duration

We retain your personal data for as long as you use our Services and Offerings or maintain an account with us. This includes data related to your interactions, preferences, and transactions. Once you discontinue use of our Services and Offerings, we will retain your data only as long as necessary to fulfill our obligations and for the purposes outlined below.

2. Legal and Regulatory Requirements

We may retain your data to comply with legal obligations, such as:

• Regulatory Compliance: To meet legal, regulatory, and contractual requirements.
• Legal Claims: For the duration needed to handle disputes or defend against legal claims.

3. Business and Operational Needs

We may keep your data for:

• Account Management: To manage your account, process transactions, and provide customer support.
• Improving Services: For analysis and improvement of our Services and Offerings, based on historical usage and trends.
• Marketing and Communication: To send you relevant updates and offers, as long as you have not opted out.

4. Data Deletion and Anonymization

When your data is no longer needed for the purposes for which it was collected, we will:

• Delete: Permanently remove your personal data from our systems in accordance with our data retention policy.
• Anonymize: Where applicable, anonymize or de-identify data so that it can no longer be linked to you.

5. Data Retention Periods

Specific retention periods may vary based on the type of data and the Services and Offerings involved. For example:

• Transaction Data: Retained for 10 years to comply with financial regulations and provide records.
• Marketing Data: Retained for 5 years or until you opt-out of communications.

If you have specific questions about data retention or wish to request the deletion of your data, please reach out to us through our contact form. We will review your request and take appropriate action in accordance with our data retention policy and applicable laws.

How We Protect Your Data

At LERNA, safeguarding your data is a top priority. We implement a range of measures to ensure the confidentiality, integrity, and security of your personal information. Here’s how we protect your data:

1. Technical Security Measures

• Encryption: We use encryption technologies to secure data during transmission and storage. This ensures that your data is protected from unauthorized access.
• Secure Servers: Our data is stored on secure servers equipped with advanced security features to prevent unauthorized access and breaches.
• Access Controls: We implement strict access controls to limit who can view or modify your data. Only authorized personnel with a legitimate need have access.

2. Administrative Safeguards

• Employee Training: Our staff receive regular training on data protection and privacy practices to ensure they understand and adhere to our security policies.
• Policies and Procedures: We have established comprehensive data protection policies and procedures to manage and safeguard your data effectively.
• Incident Response: We maintain an incident response plan to address any potential data breaches or security incidents promptly and effectively.

3. Physical Security

• Secure Facilities: Our data centers and offices are equipped with physical security measures, including access controls, surveillance, and security personnel, to protect against unauthorized access and threats.

4. Data Integrity

• Regular Audits: We conduct regular security audits and vulnerability assessments to identify and address potential risks to your data.
• Data Accuracy: We take steps to ensure that the data we collect and retain is accurate and up-to-date. We encourage you to update your information as needed.

5. Third-Party Protections

• Vendor Management: We require third-party service providers and partners who handle your data to adhere to strict security standards and contractual obligations to protect your data.
• Data Sharing Agreements: We have agreements in place to ensure that any data shared with third parties is managed securely and in accordance with our privacy practices.

6. User Responsibilities

• Account Security: We encourage you to use strong passwords and keep your login credentials confidential. Notify us immediately if you suspect any unauthorized access to your account.

7. Ongoing Improvements

• Continuous Monitoring: We continuously monitor our systems and update our security measures to adapt to new threats and ensure ongoing protection of your data.

While we strive to protect your data with the highest level of security, please be aware that no system can guarantee absolute security. If you have any questions or concerns about our data protection practices, please reach out to us through our contact form. For your own security, please do not send any confidential personal data to us outside of our website or business communications.

User Rights and Choices

At LERNA, we believe in empowering you with control over your personal data. You have specific rights regarding how your data is handled and can make choices about its use. Here’s an overview of your rights and the options available to you:

1. Access and Correction

• Right to Access: You have the right to request access to the personal information we hold about you. This includes the ability to review and obtain copies of your data.
• Right to Correction: If you believe that your personal data is inaccurate or incomplete, you can request corrections or updates to ensure that it is accurate and up-to-date.

2. Deletion and Restriction

• Right to Deletion: You may request the deletion of your personal data under certain circumstances, such as when the data is no longer needed for the purposes for which it was collected or if you withdraw your consent.
• Right to Restriction: You can request that we restrict the processing of your data if you contest its accuracy, if the processing is unlawful, or if you object to the processing.

3. Objection to Processing

• Right to Object: You can object to the processing of your data based on legitimate interests or for direct marketing purposes. If you object, we will stop processing your data unless we have compelling legitimate grounds for doing so.

4. Consent Withdrawal

• Right to Withdraw Consent: If we process your data based on your consent, you have the right to withdraw that consent at any time. Withdrawal of consent does not affect the legality of processing based on consent before its withdrawal.

5. Marketing Preferences

• Opt-Out of Marketing: You can opt-out of receiving marketing communications from us by following the unsubscribe instructions provided in the communication or by contacting us directly.

6. Exercising Your Rights

To exercise any of the above rights or to make a request regarding your personal data, please reach out to us through our contact form. We will review your request and respond in accordance with applicable laws and regulations.

We are committed to protecting your rights and ensuring that your data is handled in a transparent and responsible manner. If you have any questions or need further assistance, please reach out to us through our contact form.

International Transfers

At LERNA, we are committed to ensuring that your data is protected regardless of where it is processed or stored. As part of our operations, your data may be transferred to, and processed in, countries outside your home country. Here’s how we manage international data transfers:

1. Global Operations

Our Services and Offerings are operated from multiple locations around the world. As a result, your data may be transferred to and stored in countries other than your own, including countries that may not have the same data protection laws as your home country.

2. Adequate Safeguards

• Data Protection Agreements: We enter into contractual agreements with our service providers and partners that require them to protect your data in accordance with applicable privacy laws and our standards.
• Standard Contractual Clauses: We may use standard contractual clauses approved by regulatory authorities to ensure that data transferred internationally is protected.

3. Your Rights

You have the right to know how your data is handled and to request information about the safeguards in place for international transfers. If you have any concerns or questions about how your data is transferred and protected, please reach out to us through our contact form.

4. Updates to Transfer Mechanisms

We continuously monitor and update our data transfer practices to comply with changes in data protection laws and regulations. Any significant changes to our international data transfer practices will be reflected in updates to this Privacy Notice.

If you have any questions or need more information about how we handle international data transfers, please reach out to us through our contact form.

Children’s Privacy

At LERNA, we are committed to protecting the privacy of children and ensuring that our Services and Offerings are used in a responsible manner. Here’s how we handle data related to children:

1. Age Restrictions

Our Services and Offerings are not intended for use by children under the age of 13. We do not knowingly collect or solicit personal information from children under this age. If we become aware that a child under this age has provided us with personal information, we will take steps to delete such information promptly.

2. Parental Consent

For Services and Offerings that may be accessed by children, we may require parental consent before collecting any personal information. Parents or guardians are encouraged to review their child’s online activities and ensure that they are in compliance with applicable privacy laws.

3. Data Collection and Use

If we collect personal information from children with proper consent, we will use it only for the purposes for which it was collected and in accordance with applicable privacy laws. We will not use such information for any marketing purposes without obtaining explicit consent from the parent or guardian.

4. Parental Rights

Parents or guardians have the right to review, correct, or delete their child’s personal information. If you believe that your child has provided us with personal information and you wish to exercise these rights, please reach out to us through our contact form. We will respond to your request in accordance with applicable laws.

5. Changes to This Policy

We may update this section of our Privacy Notice to comply with changes in legal requirements or to better reflect our practices. Any changes will be posted on our website with the updated effective date. We encourage parents and guardians to review this policy periodically to stay informed about how we protect children’s privacy.

If you have any questions or concerns about our practices regarding children’s privacy, please reach out to us through our contact form.

How We Manage Updates to This Notice

At LERNA, we are committed to keeping you informed about how we protect and use your data. As part of this commitment, we may update this Privacy Notice from time to time. Here’s how we manage those updates:

1. Regular Review

We regularly review and update our Privacy Notice to ensure that it remains accurate and reflects our current data practices, legal requirements, and industry standards.

2. Notification of Changes

• Website Posting: When we make significant changes to this Privacy Notice, we will update the notice on our website and ensure the revised version is accessible to you.
• Email Updates: For major changes that may impact you significantly, we may notify you via email or other direct communication, depending on the nature of the changes and your preferences.

3. Effective Date

Each version of this Privacy Notice will include an effective date at the top of the document. This date reflects when the notice was last reviewed or updated. We encourage you to review the notice periodically to stay informed about how we handle your data.

4. Your Continued Use

By continuing to use our Services and Offerings after the effective date of any updates, you agree to the terms outlined in the revised Privacy Notice. If you do not agree with the changes, you may choose to discontinue your use of our Services and Offerings and contact us with any questions or concerns.

5. Historical Versions

Previous versions of our Privacy Notice will be archived and available for review upon request. If you would like to see an older version, please reach out to us through our contact form.

If you have any questions about the updates to this notice or our data practices, please reach out to us through our contact form.